During my visit to Tetra Pak for an
evaluation of paper-based packaging boards, I debated with one of the
engineers: “Why not a recycled bike rack?“. I cannot recall his answer but it
was something like “we can check it out”.
After one year, precisely on the week of 7th
October, we produced the first bike rack of the world made of 100% paper-based
recycled packaging. 1393 paper-based
cartons were used during the production of one unit. At the time, we visited
some companies that made it possible but with an impracticable cost. Others
companies, believed it was an unthinkable design. However, we accomplished it.
Roughly, 1393 paper-based cartons are
used to produce only one bike rack
Sustainability is a principle, a way of
social awareness. For that matter, sustainability is relate to urban mobility
through bike usage it is a dream to our society.
Through an
unpublished productive process, it was used post-consumer recycled products and
post-industrial products as raw material to manufacture the bike rack, highly
resistance against vandalism and heat. This rack is more resistant than the regular
carbon steel tubular bike rack. Believe me!
As a result, about 1393 cartons, weighing 28 grams
each, are being removed from the environment. Their disposal would be on
rivers, oceans and forests, polluting them all.
Sustainable bike rack is made of raw material that can
be reused on productive process and it can once again be a new unit. For this
reason, sustainable bike rack is 100% recycled and recyclable. We will produce
it as “U” inverted model, not tubular, but massive or in dowel form.
Sustainable bike rack helps to preserve the
environment and contributes to urban mobility. As a result, this is an
ecological and innovative product that it will establish a great difference at
the market: companies, authorities, cities and people, namely, to all who cares
about proper waste disposal.
All eyes on urban
mobility at Rio 2016 Olympics
Our project aspires to donate hundreds of units to Rio
2016 Olympics as well to the city of Rio de Janeiro, to be installed in every
activity area. We are talking about half million of recycled paper-based
packaging to produce these eco-friendly bike racks.
Olympics Games facilities will have 15 holders
construction available to receive athletes and public, those whom choose to
move around by bicycle as means of transport during the event. All structures
will remain as a legacy to the city.
Picture 2 (legenda)
This material is more resistant than
regular steel used on the production of conventional bike rack Tetra Pak
Brazil made it possible the achievement of this project because of sustainable
development sector support. It encourages the recycling market and it is as
catalyst.
We intend to get sponsors to donate hundreds of units
to install on where Rio 2016 Olympic facilities as well all the cities that would
like to join to urban mobility and sustainability atmosphere. We can allocate
hundreds of millions of packages of disposal and we can encourage the recycling
market, preserving our planet. Most of global food industry companies work with
paper-based packaging.
Written by Vanderlei José Torroni
(cyclist and designer)
E-mail – vjtorroni@gmail.com
Fone – 055 – 11 – 3101-1006 / 9 9688-0606
Translation
E-mail - marina.ferrari@me.com
